精纯笔记 | 于光东:理性过冬 直面市场新常态
发布时间:2019年01月23日
“ZIBENHANDONG”SHIDANGQIANGUONEIZUISHOUGUANZHUDEHUATIZHIYI,WOMENGAIRUHELIJIE“ZIBENHANDONG”?MIANDUI“HANDONG”SHIFOUZHINENGDUOBI?XIANGYAONIXI,XIAYIGEJIHUIZANGZAINALI?
1YUE19RI,FEIDIANZIBENCHUANGSHIHEHUOREN、YUAN360GAOJIFUZONGCAI、ZHANGJIANGSHANGXUEYUANHULIANWANGXUEHUIHUIZHANG、EMBA26QIXIAOYOUYUGUANGDONGZAIYOUZHANGJIANGSHANGXUEYUANYINGWENMBAYABOAPPSHOUJIBANZHUBANDE「SHIXIONGSHIJIESHUO」XILIEHUODONGSHANGJINXINGLETIWEI《LIXINGGUODONG:ZHIMIANSHICHANGXINCHANGTAI》DEJINGCAIFENXIANG,YIXIASHICICIFENXIANGDETICHUNBIJI,QINGXIANGYONG。
1. 如何理解“资本寒冬?”
SUOYOURENDOUZAITANHANDONG,TANJINGJIXINGSHI,NEIMESHENMESHIHANDONG?ZIBENHUANJINGHEQIYEHUANJINGQISHIDOUYAOFUHEDAZIRANDEGUILV,HUIANZHAOSIJIDEGUILVFAZHAN,SUOYI“HANDONG”QISHIBINGBUSHISHUOJINTIANDEJINGJIXINGSHIYOUDUOMEYANJUN。SUOWEIDE“HANDONG”JIUSHIYINWEIQIYEJIAZHIGENJIAGEZHIJIANDECHAJUGUODA,XIANZAIXUYAOSHIJIANDIAOZHENG。
2. 寒冬中如何实现逆袭?
XIANZAISHICHANGSHANGHAODETOUZIYABOAPPSHOUJIBANHECHUANGYEYABOAPPSHOUJIBANQISHIDOUZAI“DALIE”,DANGDAJIADOURENWEIJINGJIXINGSHIBUHAODESHIHOU,WOJUEDEFANERSHINEIXIEKANWENTIJIAODUBUYIYANGDERENHUOQIYEDEJIHUI。
YIGEQIYEZAISHEHUIDANGZHONG,YIDINGSHIYINWEIJISHUDEFAZHANCAIHUIYOUCHUANGYEDEJIHUI。RUGUOJISHUYIZHISHIYIGEHENGXIANGDEZHUANGTAI,MEIYOUXINDEYUANDONGLI,MEIYOUCHUANGXIN,SHIMEIYOURENHEJIHUICHUANGYEDE。
CHUANGYECHENGGONGDEWEIYILUJING,JIUSHICHUANGXINHEDIEDAI,CONGYONGHUDEAIBUSHISHOUDAOKOUBEIXIANGCHUAN、JIAYUHUXIAO、KECHIXUXING、SHANGYEHUASHISUOYOUDECHANPINDOUYAOJINGLIDEGUOCHENG,ERJINGLIZHEIGEGUOCHENGJIUXUYAOLEJIEDICENGDEXUQIU,CAIYOUKENENGJIEJUENEIZAIDEHENDUOWENTI。
ZAICHUANGYEZHIQIAN,CHUANGYEZHEBIXUYAOSIKAOSIGEWENTI:
NIDEDINGWEISHISHENME?
NIJIEJUEDEZUIDICENGDEXUQIUSHISHENME?
NIDESIWEIGENBIERENKANDAODEBUYIYANGDESHISHENME?
NIYAOYIYIGESHENMEYANGDEZHUANGTAIQUMIANDUISHEHUI,GENSHEHUIZHIJIANLIANJIEDEDIANZAINAER?
YUANLAIQIYEDESHENGMINGZHOUQIQUXIANSHIBIJIAOHUANMANDE,ERWEILAIDEQUXIANHUISHIFEICHANGDOUQIAODE。RUGUOQIYEXIANGYAOCHIJIUDEFAZHAN,JIUYAOGANSHANGQUXIANDEBIANHUA,DANZAIZHEIGESHIDAI,QIYEYIDINGHUIJINGLIDIERQUXIAN,JIUSHIYIGEHEYUANLAIWANQUANBUYIYANGDEDIANFUXINGDEQUXIAN,SUOYIMEIGEQIYEBIXUJINGGUOCHUANGXINCAIYOUKENENGHUODEJIHUI。
JINTIANQIYEZUIPAFANDECUOWUJIUSHIZIJIDESHIJIJIAZHIHESHICHANGJICHUDEJIAGEZHIJIANDECHAJUGUODA,QIYEXUYAOQUZHUIPINGCHAJU。SUOYIDANGJIAGEHEJIAZHIZHIJIANDECHABIANDEHENDADESHIHOUJIUYAOJINGTILE,YINWEIYABOAPPSHOUJIBANKENENGHUICHUXIANJUDADEWENTIHEWEIJI。
CHUANGYEZHEXUYAOTOUZIRENJIUSHIWEILETIGAOCHUANGYEDECHENGGONGLV,TOUZIRENXUYAOCHUANGYEZHEYESHIWEILETIGAOTOUZIDECHENGGONGLV,ZAIHESHIDESHIJIZHAODAOHESHIDERENFEICHANGZHONGYAO。
NEIMESHENMEJIAOHESHIDECHUANGYESHIJI?
ZUIDICENGDESIWEIXUQIUFASHENGLEYIXIESONGDONG,ZHEIJIUSHIHESHIDESHIJI。DANNIBIXUYAOGAOSUTOUZIREN“WEISHENMEXUANZENI”,YEYAOZAINEIXINWENZIJI“TOUZIRENWEISHENMEXUANZEWO”。
YIGEXINGYEZAICHANSHENGCHUANGXIN、CHANSHENGDIERQUXIANDEQIANYE,JIUXIANGWOMENJINTIANKANDAOZIBENHANDONG,JIUSHIHESHIDESHIJI。
XIANZAI,JISHUFAZHANDECHENGSHUYUANYUANCHAOYUELEYONGHUDEXUQIU,ZAIYIDONGHULIANWANGDESHIDAIYIJINGDAOLEZHEIGEGUAIDIAN,WOMENZAISHOUJILIXIAZAILEHENDUOAPP,KESHIZHENZHENGHUOYUE、ZHANGQISHIYONGDEBINGBUDUO,DANGZHEIXIEAPPDOUBUHUIZHANGSHIJIANSHIYONGDESHIHOU,NIHUIFAXIANZHEILIMIANKENENGJIUCUNZAIZHEYIGEXINDEJIHUI。
QISHI,XIANZAIWOMENZUODEYIXIESHI,DOUSHIXIANYOUSHICHANGDANGZHONGDEYIGEXIAOGUAIJIAO,JINGZHENGDUISHOUHESUOYOUDERENDOUMEIYOUKANDAODEBUFEN,ZHEIYANGCAIYOUKENENGZHANLINGXINDESHICHANG,SUOYIHENDUOJIHUIDOUSHIZAIKUAJIEDENEIGEXIAOBUFEN、QITARENDOUBUZAIYIDEBUFENCHANSHENGDE。
YAOZUOXINDEDONGXIHUOZHECHUANGYEYEHAO,YAODUGUO“HANDONG”YEHAO,WOMENDOUYAOYOUDICENGSIWEI,ZHAODAONEIYIXIAOCUOBUYUANYIFUWUDEREN。JINTIANKEYIDIANFUWEIXINDEAPP,YIDINGLAIYUANYU00HOU,SHENZHI05HOUFEICHANGXIHUANDEYIGECHANPIN。SUOYOUDE“LIUXING”CHANPINDOUSHIXIANXIANG,TADEDICENGYIDINGSHIMANZURENLEIDUIZHEIYANGYIGECHANPINZUIDICENGDEXUQIU。
YIJIAOYUXINGYEWEILI,XIANZAIJIUSHIZAITONGGUOMANZUZUIDICENGDEXUQIU,JINXINGYICHANGBIANGE:
CHUANTONGDEJIAOYUXINGYEYIJINGDAODALEYIGEGAODIAN。HULIANWANGJIAOYUJIEJUELEYUANLAIMEIYOUBEIDAJIAFAXIANDEXUQIU,BIRU“VIPKID”JIEJUELETEBIEZHONGYAODEYIGEXUQIUJIUSHIBAJIAZHANGDESHIJIANJIEFANGLE。
HULIANWANGJIAOYUTONGGUOBAJIAOYUNEIRONGSUIPIANHUA、YOUXIHUA、DUOCHANGJINGHUA,RANGJIAOYUXINGYECONGYIGEMANFANKUIDEXINGYEBIANCHENGLEYIGEKUAIFANKUIDEXINGYE。
YUANLAIBUHEKAFEIDERENBINGBUHUIYINWEI“RUIXING”BAKAFEISONGDAOSHENBIANJIUHEKAFEI。“RUIXINGKAFEI”SHIJIEJUELEHEKAFEIDERENDE“FANGBIAN”DEWENTI,ER“FANGBIAN”BEIHOUDEDICENGXUQIUJIUSHIRENLEIZUIDICENGDEBENXING——LAN,FANSHINENGJIEJUE“LAN”DEFANGSHIDOUSHIHAODESHANGYEMOSHI。LINGWAI,KAFEIWEILAIRENGRANHUIYOUHENDADESHICHANG,YINWEITAYOUYIDINGDEWENHUACHUANCHENG,“RUIXINGKAFEI”ZAIJIEJUE“KAFEI”ZHEIGEXUQIUDETONGSHIGAIBIANLETADEFANGBIANXING。
3.下一个机会藏在哪里?
SHEHUIQISHIYIZHIZAIGAIBIANSHENGHUOFANGSHI,ERSHENGHUOFANGSHISHITONGGUOLIANGGEFANGMIANJIANLIDE:
DIYI,YABOAPPSHOUJIBANDEJINBU。DANGYOUHULIANWANGDESHIHOU,RENGENRENBUYONGJIANMIANJIUKEYILIAOTIAN,ZHEISHIYABOAPPSHOUJIBANJINBUCAINENGJIEJUEDEWENTI。
DIER,BUTONGDEWENHUA。BUTONGNIANLINGDERENSHIYONGBUTONGDELIAOTIANGONGJU,YOURENYONGMOMO,YOURENYONGWEIXIN,YOURENYONGQQ,ZHEISHIWENHUADAIJIDAJIADEBUYIYANG。
WULIANWANG、ZHINENGHULIANWANGYUANBENSHIPINGXINGDELIANGZHANGWANG,XIANZAIKAISHIJIAOCHA,ERZAIJIAOCHALIMIANZUIDADEJIHUISHIXINYONGJIZHI,SHIYIGEQUKUAILIAN。JIUSHIDANGZHEIXIE“WANG”CHUIZHIXIALAIZHAGENDAOQIXIANGGUANXINGYESUOYOUDESHENGTAISHI,JIUHUIBAOGUOZHEIGEXINGYE,ERBIANCHENGYIGEGEDEZIZHINENGHULIANWANGXINGYE。
SUOYI,WEILAIDEJIHUIYIDINGCHUXIANYUHULIANWANGXINGYE。ERXIANZAINENGGOUGUANGFANYINGYONGHULIANWANGDECHENGSHIYIRANSHIYIERXIANCHENGSHI,QITASANSIXIANDENGXIAOCHENGSHIHAIYOUZHEJUDADESHICHANGKONGJIAN。
NEIMEWEILAIDEJIHUIJUTIZANGZAINALI?
1.RENGONGZHINENG:WEILAIDESHIJIEYIDINGSHIYIGERENGONGZHINENGDEYINQING。
2.QUKUAILIAN:SHUJUYUELAIYUEPANGDALE,XUYAOJIEJUETADEQUZHONGXINHUA、SIMIXING、KEZHUISUDENGWENTI。
3.YUNJISUAN
4.SHUJUWAJUE:5GDEYUNSUANLIANGYUELAIYUEDA,YUANLAIZHINENGYUNSUANHULIANWANGHERENDEGUANXI,YIHOUSHIRENHEWUDEGUANXI。
ZUIHOU,ZAIIOTSHIDAISHEINENGJIEJUEXINGYEDECHANYEXIAOLV,SHEINENGJIEJUEYONGHUZUIDICENGDEXUQIU,SHEIJIUSHIRUKOU,GENSHANGSHIDAIDEWANERFAHENZHONGYAO。
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YANZHI:ZHIYAOCHENGSHIXUYAO,WOMENYIBURONGCI
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JIELIRENSHOUJI | WOQULEYIXIANKOUZHAOGONGCHANGDANGZHIYUANZHE
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JIANGNANCHUN:RANGDUISHOUHENNI,QUEYOUNANIMEIBANFA,NIJIUYINGLE
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SANNUOLIUZHIXIONG:CONG100KUAIDAOSHUANGBAIYIDESHANGYEWANGGUO
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WANGGUANGYUNEIBUFENXIANGSHILU | XINSHITIJINGJI:YABOAPPSHOUJIBANFUNENGYUJINRONGDAOYIN
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JINGCHUNBIJI | YUGUANGDONG:LIXINGGUODONG ZHIMIANSHICHANGXINCHANGTAI