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精纯笔记 | 于光东:理性过冬 直面市场新常态

发布时间:2019年01月23日

“ZIBENHANDONG”SHIDANGQIANGUONEIZUISHOUGUANZHUDEHUATIZHIYI,WOMENGAIRUHELIJIE“ZIBENHANDONG”?MIANDUI“HANDONG”SHIFOUZHINENGDUOBI?XIANGYAONIXI,XIAYIGEJIHUIZANGZAINALI?

1YUE19RI,FEIDIANZIBENCHUANGSHIHEHUOREN、YUAN360GAOJIFUZONGCAI、ZHANGJIANGSHANGXUEYUANHULIANWANGXUEHUIHUIZHANG、EMBA26QIXIAOYOUYUGUANGDONGZAIYOUZHANGJIANGSHANGXUEYUANYINGWENMBAYABOAPPSHOUJIBANZHUBANDE「SHIXIONGSHIJIESHUO」XILIEHUODONGSHANGJINXINGLETIWEI《LIXINGGUODONG:ZHIMIANSHICHANGXINCHANGTAI》DEJINGCAIFENXIANG,YIXIASHICICIFENXIANGDETICHUNBIJI,QINGXIANGYONG。

1. 如何理解“资本寒冬?”

SUOYOURENDOUZAITANHANDONG,TANJINGJIXINGSHI,NEIMESHENMESHIHANDONG?ZIBENHUANJINGHEQIYEHUANJINGQISHIDOUYAOFUHEDAZIRANDEGUILV,HUIANZHAOSIJIDEGUILVFAZHAN,SUOYI“HANDONG”QISHIBINGBUSHISHUOJINTIANDEJINGJIXINGSHIYOUDUOMEYANJUN。SUOWEIDE“HANDONG”JIUSHIYINWEIQIYEJIAZHIGENJIAGEZHIJIANDECHAJUGUODA,XIANZAIXUYAOSHIJIANDIAOZHENG。


2. 寒冬中如何实现逆袭?

XIANZAISHICHANGSHANGHAODETOUZIYABOAPPSHOUJIBANHECHUANGYEYABOAPPSHOUJIBANQISHIDOUZAI“DALIE”,DANGDAJIADOURENWEIJINGJIXINGSHIBUHAODESHIHOU,WOJUEDEFANERSHINEIXIEKANWENTIJIAODUBUYIYANGDERENHUOQIYEDEJIHUI。

YIGEQIYEZAISHEHUIDANGZHONG,YIDINGSHIYINWEIJISHUDEFAZHANCAIHUIYOUCHUANGYEDEJIHUI。RUGUOJISHUYIZHISHIYIGEHENGXIANGDEZHUANGTAI,MEIYOUXINDEYUANDONGLI,MEIYOUCHUANGXIN,SHIMEIYOURENHEJIHUICHUANGYEDE。

CHUANGYECHENGGONGDEWEIYILUJING,JIUSHICHUANGXINHEDIEDAI,CONGYONGHUDEAIBUSHISHOUDAOKOUBEIXIANGCHUAN、JIAYUHUXIAO、KECHIXUXING、SHANGYEHUASHISUOYOUDECHANPINDOUYAOJINGLIDEGUOCHENG,ERJINGLIZHEIGEGUOCHENGJIUXUYAOLEJIEDICENGDEXUQIU,CAIYOUKENENGJIEJUENEIZAIDEHENDUOWENTI。

ZAICHUANGYEZHIQIAN,CHUANGYEZHEBIXUYAOSIKAOSIGEWENTI:

NIDEDINGWEISHISHENME?

NIJIEJUEDEZUIDICENGDEXUQIUSHISHENME?

NIDESIWEIGENBIERENKANDAODEBUYIYANGDESHISHENME?

NIYAOYIYIGESHENMEYANGDEZHUANGTAIQUMIANDUISHEHUI,GENSHEHUIZHIJIANLIANJIEDEDIANZAINAER?

YUANLAIQIYEDESHENGMINGZHOUQIQUXIANSHIBIJIAOHUANMANDE,ERWEILAIDEQUXIANHUISHIFEICHANGDOUQIAODE。RUGUOQIYEXIANGYAOCHIJIUDEFAZHAN,JIUYAOGANSHANGQUXIANDEBIANHUA,DANZAIZHEIGESHIDAI,QIYEYIDINGHUIJINGLIDIERQUXIAN,JIUSHIYIGEHEYUANLAIWANQUANBUYIYANGDEDIANFUXINGDEQUXIAN,SUOYIMEIGEQIYEBIXUJINGGUOCHUANGXINCAIYOUKENENGHUODEJIHUI。

JINTIANQIYEZUIPAFANDECUOWUJIUSHIZIJIDESHIJIJIAZHIHESHICHANGJICHUDEJIAGEZHIJIANDECHAJUGUODA,QIYEXUYAOQUZHUIPINGCHAJU。SUOYIDANGJIAGEHEJIAZHIZHIJIANDECHABIANDEHENDADESHIHOUJIUYAOJINGTILE,YINWEIYABOAPPSHOUJIBANKENENGHUICHUXIANJUDADEWENTIHEWEIJI。

CHUANGYEZHEXUYAOTOUZIRENJIUSHIWEILETIGAOCHUANGYEDECHENGGONGLV,TOUZIRENXUYAOCHUANGYEZHEYESHIWEILETIGAOTOUZIDECHENGGONGLV,ZAIHESHIDESHIJIZHAODAOHESHIDERENFEICHANGZHONGYAO。

NEIMESHENMEJIAOHESHIDECHUANGYESHIJI?

ZUIDICENGDESIWEIXUQIUFASHENGLEYIXIESONGDONG,ZHEIJIUSHIHESHIDESHIJI。DANNIBIXUYAOGAOSUTOUZIREN“WEISHENMEXUANZENI”,YEYAOZAINEIXINWENZIJI“TOUZIRENWEISHENMEXUANZEWO”。

YIGEXINGYEZAICHANSHENGCHUANGXIN、CHANSHENGDIERQUXIANDEQIANYE,JIUXIANGWOMENJINTIANKANDAOZIBENHANDONG,JIUSHIHESHIDESHIJI。

XIANZAI,JISHUFAZHANDECHENGSHUYUANYUANCHAOYUELEYONGHUDEXUQIU,ZAIYIDONGHULIANWANGDESHIDAIYIJINGDAOLEZHEIGEGUAIDIAN,WOMENZAISHOUJILIXIAZAILEHENDUOAPP,KESHIZHENZHENGHUOYUE、ZHANGQISHIYONGDEBINGBUDUO,DANGZHEIXIEAPPDOUBUHUIZHANGSHIJIANSHIYONGDESHIHOU,NIHUIFAXIANZHEILIMIANKENENGJIUCUNZAIZHEYIGEXINDEJIHUI。

QISHI,XIANZAIWOMENZUODEYIXIESHI,DOUSHIXIANYOUSHICHANGDANGZHONGDEYIGEXIAOGUAIJIAO,JINGZHENGDUISHOUHESUOYOUDERENDOUMEIYOUKANDAODEBUFEN,ZHEIYANGCAIYOUKENENGZHANLINGXINDESHICHANG,SUOYIHENDUOJIHUIDOUSHIZAIKUAJIEDENEIGEXIAOBUFEN、QITARENDOUBUZAIYIDEBUFENCHANSHENGDE。

YAOZUOXINDEDONGXIHUOZHECHUANGYEYEHAO,YAODUGUO“HANDONG”YEHAO,WOMENDOUYAOYOUDICENGSIWEI,ZHAODAONEIYIXIAOCUOBUYUANYIFUWUDEREN。JINTIANKEYIDIANFUWEIXINDEAPP,YIDINGLAIYUANYU00HOU,SHENZHI05HOUFEICHANGXIHUANDEYIGECHANPIN。SUOYOUDE“LIUXING”CHANPINDOUSHIXIANXIANG,TADEDICENGYIDINGSHIMANZURENLEIDUIZHEIYANGYIGECHANPINZUIDICENGDEXUQIU。

YIJIAOYUXINGYEWEILI,XIANZAIJIUSHIZAITONGGUOMANZUZUIDICENGDEXUQIU,JINXINGYICHANGBIANGE:

CHUANTONGDEJIAOYUXINGYEYIJINGDAODALEYIGEGAODIAN。HULIANWANGJIAOYUJIEJUELEYUANLAIMEIYOUBEIDAJIAFAXIANDEXUQIU,BIRU“VIPKID”JIEJUELETEBIEZHONGYAODEYIGEXUQIUJIUSHIBAJIAZHANGDESHIJIANJIEFANGLE。

HULIANWANGJIAOYUTONGGUOBAJIAOYUNEIRONGSUIPIANHUA、YOUXIHUA、DUOCHANGJINGHUA,RANGJIAOYUXINGYECONGYIGEMANFANKUIDEXINGYEBIANCHENGLEYIGEKUAIFANKUIDEXINGYE。

YUANLAIBUHEKAFEIDERENBINGBUHUIYINWEI“RUIXING”BAKAFEISONGDAOSHENBIANJIUHEKAFEI。“RUIXINGKAFEI”SHIJIEJUELEHEKAFEIDERENDE“FANGBIAN”DEWENTI,ER“FANGBIAN”BEIHOUDEDICENGXUQIUJIUSHIRENLEIZUIDICENGDEBENXING——LAN,FANSHINENGJIEJUE“LAN”DEFANGSHIDOUSHIHAODESHANGYEMOSHI。LINGWAI,KAFEIWEILAIRENGRANHUIYOUHENDADESHICHANG,YINWEITAYOUYIDINGDEWENHUACHUANCHENG,“RUIXINGKAFEI”ZAIJIEJUE“KAFEI”ZHEIGEXUQIUDETONGSHIGAIBIANLETADEFANGBIANXING。


3.下一个机会藏在哪里?

SHEHUIQISHIYIZHIZAIGAIBIANSHENGHUOFANGSHI,ERSHENGHUOFANGSHISHITONGGUOLIANGGEFANGMIANJIANLIDE:

DIYI,YABOAPPSHOUJIBANDEJINBU。DANGYOUHULIANWANGDESHIHOU,RENGENRENBUYONGJIANMIANJIUKEYILIAOTIAN,ZHEISHIYABOAPPSHOUJIBANJINBUCAINENGJIEJUEDEWENTI。

DIER,BUTONGDEWENHUA。BUTONGNIANLINGDERENSHIYONGBUTONGDELIAOTIANGONGJU,YOURENYONGMOMO,YOURENYONGWEIXIN,YOURENYONGQQ,ZHEISHIWENHUADAIJIDAJIADEBUYIYANG。

WULIANWANG、ZHINENGHULIANWANGYUANBENSHIPINGXINGDELIANGZHANGWANG,XIANZAIKAISHIJIAOCHA,ERZAIJIAOCHALIMIANZUIDADEJIHUISHIXINYONGJIZHI,SHIYIGEQUKUAILIAN。JIUSHIDANGZHEIXIE“WANG”CHUIZHIXIALAIZHAGENDAOQIXIANGGUANXINGYESUOYOUDESHENGTAISHI,JIUHUIBAOGUOZHEIGEXINGYE,ERBIANCHENGYIGEGEDEZIZHINENGHULIANWANGXINGYE。

SUOYI,WEILAIDEJIHUIYIDINGCHUXIANYUHULIANWANGXINGYE。ERXIANZAINENGGOUGUANGFANYINGYONGHULIANWANGDECHENGSHIYIRANSHIYIERXIANCHENGSHI,QITASANSIXIANDENGXIAOCHENGSHIHAIYOUZHEJUDADESHICHANGKONGJIAN。

NEIMEWEILAIDEJIHUIJUTIZANGZAINALI?

1.RENGONGZHINENG:WEILAIDESHIJIEYIDINGSHIYIGERENGONGZHINENGDEYINQING。

2.QUKUAILIAN:SHUJUYUELAIYUEPANGDALE,XUYAOJIEJUETADEQUZHONGXINHUA、SIMIXING、KEZHUISUDENGWENTI。

3.YUNJISUAN

4.SHUJUWAJUE:5GDEYUNSUANLIANGYUELAIYUEDA,YUANLAIZHINENGYUNSUANHULIANWANGHERENDEGUANXI,YIHOUSHIRENHEWUDEGUANXI。

ZUIHOU,ZAIIOTSHIDAISHEINENGJIEJUEXINGYEDECHANYEXIAOLV,SHEINENGJIEJUEYONGHUZUIDICENGDEXUQIU,SHEIJIUSHIRUKOU,GENSHANGSHIDAIDEWANERFAHENZHONGYAO。