“ZIBENHANDONG”SHIDANGQIANGUONEIZUISHOUGUANZHUDEHUATIZHIYI，WOMENGAIRUHELIJIE“ZIBENHANDONG”？MIANDUI“HANDONG”SHIFOUZHINENGDUOBI？XIANGYAONIXI，XIAYIGEJIHUIZANGZAINALI？

1YUE19RI，FEIDIANZIBENCHUANGSHIHEHUOREN、YUAN360GAOJIFUZONGCAI、ZHANGJIANGSHANGXUEYUANHULIANWANGXUEHUIHUIZHANG、EMBA26QIXIAOYOUYUGUANGDONGZAIYOUZHANGJIANGSHANGXUEYUANYINGWENMBAYABOAPPSHOUJIBANZHUBANDE「SHIXIONGSHIJIESHUO」XILIEHUODONGSHANGJINXINGLETIWEI《LIXINGGUODONG：ZHIMIANSHICHANGXINCHANGTAI》DEJINGCAIFENXIANG，YIXIASHICICIFENXIANGDETICHUNBIJI，QINGXIANGYONG。

1. 如何理解“资本寒冬？”

SUOYOURENDOUZAITANHANDONG，TANJINGJIXINGSHI，NEIMESHENMESHIHANDONG？ZIBENHUANJINGHEQIYEHUANJINGQISHIDOUYAOFUHEDAZIRANDEGUILV，HUIANZHAOSIJIDEGUILVFAZHAN，SUOYI“HANDONG”QISHIBINGBUSHISHUOJINTIANDEJINGJIXINGSHIYOUDUOMEYANJUN。SUOWEIDE“HANDONG”JIUSHIYINWEIQIYEJIAZHIGENJIAGEZHIJIANDECHAJUGUODA，XIANZAIXUYAOSHIJIANDIAOZHENG。

2. 寒冬中如何实现逆袭？

XIANZAISHICHANGSHANGHAODETOUZIYABOAPPSHOUJIBANHECHUANGYEYABOAPPSHOUJIBANQISHIDOUZAI“DALIE”，DANGDAJIADOURENWEIJINGJIXINGSHIBUHAODESHIHOU，WOJUEDEFANERSHINEIXIEKANWENTIJIAODUBUYIYANGDERENHUOQIYEDEJIHUI。

YIGEQIYEZAISHEHUIDANGZHONG，YIDINGSHIYINWEIJISHUDEFAZHANCAIHUIYOUCHUANGYEDEJIHUI。RUGUOJISHUYIZHISHIYIGEHENGXIANGDEZHUANGTAI，MEIYOUXINDEYUANDONGLI，MEIYOUCHUANGXIN，SHIMEIYOURENHEJIHUICHUANGYEDE。

CHUANGYECHENGGONGDEWEIYILUJING，JIUSHICHUANGXINHEDIEDAI，CONGYONGHUDEAIBUSHISHOUDAOKOUBEIXIANGCHUAN、JIAYUHUXIAO、KECHIXUXING、SHANGYEHUASHISUOYOUDECHANPINDOUYAOJINGLIDEGUOCHENG，ERJINGLIZHEIGEGUOCHENGJIUXUYAOLEJIEDICENGDEXUQIU，CAIYOUKENENGJIEJUENEIZAIDEHENDUOWENTI。

ZAICHUANGYEZHIQIAN，CHUANGYEZHEBIXUYAOSIKAOSIGEWENTI：

NIDEDINGWEISHISHENME？

NIJIEJUEDEZUIDICENGDEXUQIUSHISHENME？

NIDESIWEIGENBIERENKANDAODEBUYIYANGDESHISHENME？

NIYAOYIYIGESHENMEYANGDEZHUANGTAIQUMIANDUISHEHUI，GENSHEHUIZHIJIANLIANJIEDEDIANZAINAER？

YUANLAIQIYEDESHENGMINGZHOUQIQUXIANSHIBIJIAOHUANMANDE，ERWEILAIDEQUXIANHUISHIFEICHANGDOUQIAODE。RUGUOQIYEXIANGYAOCHIJIUDEFAZHAN，JIUYAOGANSHANGQUXIANDEBIANHUA，DANZAIZHEIGESHIDAI，QIYEYIDINGHUIJINGLIDIERQUXIAN，JIUSHIYIGEHEYUANLAIWANQUANBUYIYANGDEDIANFUXINGDEQUXIAN，SUOYIMEIGEQIYEBIXUJINGGUOCHUANGXINCAIYOUKENENGHUODEJIHUI。

JINTIANQIYEZUIPAFANDECUOWUJIUSHIZIJIDESHIJIJIAZHIHESHICHANGJICHUDEJIAGEZHIJIANDECHAJUGUODA，QIYEXUYAOQUZHUIPINGCHAJU。SUOYIDANGJIAGEHEJIAZHIZHIJIANDECHABIANDEHENDADESHIHOUJIUYAOJINGTILE，YINWEIYABOAPPSHOUJIBANKENENGHUICHUXIANJUDADEWENTIHEWEIJI。

CHUANGYEZHEXUYAOTOUZIRENJIUSHIWEILETIGAOCHUANGYEDECHENGGONGLV，TOUZIRENXUYAOCHUANGYEZHEYESHIWEILETIGAOTOUZIDECHENGGONGLV，ZAIHESHIDESHIJIZHAODAOHESHIDERENFEICHANGZHONGYAO。

NEIMESHENMEJIAOHESHIDECHUANGYESHIJI？

ZUIDICENGDESIWEIXUQIUFASHENGLEYIXIESONGDONG，ZHEIJIUSHIHESHIDESHIJI。DANNIBIXUYAOGAOSUTOUZIREN“WEISHENMEXUANZENI”，YEYAOZAINEIXINWENZIJI“TOUZIRENWEISHENMEXUANZEWO”。

YIGEXINGYEZAICHANSHENGCHUANGXIN、CHANSHENGDIERQUXIANDEQIANYE，JIUXIANGWOMENJINTIANKANDAOZIBENHANDONG，JIUSHIHESHIDESHIJI。

XIANZAI，JISHUFAZHANDECHENGSHUYUANYUANCHAOYUELEYONGHUDEXUQIU，ZAIYIDONGHULIANWANGDESHIDAIYIJINGDAOLEZHEIGEGUAIDIAN，WOMENZAISHOUJILIXIAZAILEHENDUOAPP，KESHIZHENZHENGHUOYUE、ZHANGQISHIYONGDEBINGBUDUO，DANGZHEIXIEAPPDOUBUHUIZHANGSHIJIANSHIYONGDESHIHOU，NIHUIFAXIANZHEILIMIANKENENGJIUCUNZAIZHEYIGEXINDEJIHUI。

QISHI，XIANZAIWOMENZUODEYIXIESHI，DOUSHIXIANYOUSHICHANGDANGZHONGDEYIGEXIAOGUAIJIAO，JINGZHENGDUISHOUHESUOYOUDERENDOUMEIYOUKANDAODEBUFEN，ZHEIYANGCAIYOUKENENGZHANLINGXINDESHICHANG，SUOYIHENDUOJIHUIDOUSHIZAIKUAJIEDENEIGEXIAOBUFEN、QITARENDOUBUZAIYIDEBUFENCHANSHENGDE。

YAOZUOXINDEDONGXIHUOZHECHUANGYEYEHAO，YAODUGUO“HANDONG”YEHAO，WOMENDOUYAOYOUDICENGSIWEI，ZHAODAONEIYIXIAOCUOBUYUANYIFUWUDEREN。JINTIANKEYIDIANFUWEIXINDEAPP，YIDINGLAIYUANYU00HOU，SHENZHI05HOUFEICHANGXIHUANDEYIGECHANPIN。SUOYOUDE“LIUXING”CHANPINDOUSHIXIANXIANG，TADEDICENGYIDINGSHIMANZURENLEIDUIZHEIYANGYIGECHANPINZUIDICENGDEXUQIU。

YIJIAOYUXINGYEWEILI，XIANZAIJIUSHIZAITONGGUOMANZUZUIDICENGDEXUQIU，JINXINGYICHANGBIANGE：

CHUANTONGDEJIAOYUXINGYEYIJINGDAODALEYIGEGAODIAN。HULIANWANGJIAOYUJIEJUELEYUANLAIMEIYOUBEIDAJIAFAXIANDEXUQIU，BIRU“VIPKID”JIEJUELETEBIEZHONGYAODEYIGEXUQIUJIUSHIBAJIAZHANGDESHIJIANJIEFANGLE。

HULIANWANGJIAOYUTONGGUOBAJIAOYUNEIRONGSUIPIANHUA、YOUXIHUA、DUOCHANGJINGHUA，RANGJIAOYUXINGYECONGYIGEMANFANKUIDEXINGYEBIANCHENGLEYIGEKUAIFANKUIDEXINGYE。

YUANLAIBUHEKAFEIDERENBINGBUHUIYINWEI“RUIXING”BAKAFEISONGDAOSHENBIANJIUHEKAFEI。“RUIXINGKAFEI”SHIJIEJUELEHEKAFEIDERENDE“FANGBIAN”DEWENTI，ER“FANGBIAN”BEIHOUDEDICENGXUQIUJIUSHIRENLEIZUIDICENGDEBENXING——LAN，FANSHINENGJIEJUE“LAN”DEFANGSHIDOUSHIHAODESHANGYEMOSHI。LINGWAI，KAFEIWEILAIRENGRANHUIYOUHENDADESHICHANG，YINWEITAYOUYIDINGDEWENHUACHUANCHENG，“RUIXINGKAFEI”ZAIJIEJUE“KAFEI”ZHEIGEXUQIUDETONGSHIGAIBIANLETADEFANGBIANXING。

3.下一个机会藏在哪里？

SHEHUIQISHIYIZHIZAIGAIBIANSHENGHUOFANGSHI，ERSHENGHUOFANGSHISHITONGGUOLIANGGEFANGMIANJIANLIDE：

DIYI，YABOAPPSHOUJIBANDEJINBU。DANGYOUHULIANWANGDESHIHOU，RENGENRENBUYONGJIANMIANJIUKEYILIAOTIAN，ZHEISHIYABOAPPSHOUJIBANJINBUCAINENGJIEJUEDEWENTI。

DIER，BUTONGDEWENHUA。BUTONGNIANLINGDERENSHIYONGBUTONGDELIAOTIANGONGJU，YOURENYONGMOMO，YOURENYONGWEIXIN，YOURENYONGQQ，ZHEISHIWENHUADAIJIDAJIADEBUYIYANG。

WULIANWANG、ZHINENGHULIANWANGYUANBENSHIPINGXINGDELIANGZHANGWANG，XIANZAIKAISHIJIAOCHA，ERZAIJIAOCHALIMIANZUIDADEJIHUISHIXINYONGJIZHI，SHIYIGEQUKUAILIAN。JIUSHIDANGZHEIXIE“WANG”CHUIZHIXIALAIZHAGENDAOQIXIANGGUANXINGYESUOYOUDESHENGTAISHI，JIUHUIBAOGUOZHEIGEXINGYE，ERBIANCHENGYIGEGEDEZIZHINENGHULIANWANGXINGYE。

SUOYI，WEILAIDEJIHUIYIDINGCHUXIANYUHULIANWANGXINGYE。ERXIANZAINENGGOUGUANGFANYINGYONGHULIANWANGDECHENGSHIYIRANSHIYIERXIANCHENGSHI，QITASANSIXIANDENGXIAOCHENGSHIHAIYOUZHEJUDADESHICHANGKONGJIAN。

NEIMEWEILAIDEJIHUIJUTIZANGZAINALI？

1.RENGONGZHINENG：WEILAIDESHIJIEYIDINGSHIYIGERENGONGZHINENGDEYINQING。

2.QUKUAILIAN：SHUJUYUELAIYUEPANGDALE，XUYAOJIEJUETADEQUZHONGXINHUA、SIMIXING、KEZHUISUDENGWENTI。

3.YUNJISUAN

4.SHUJUWAJUE：5GDEYUNSUANLIANGYUELAIYUEDA，YUANLAIZHINENGYUNSUANHULIANWANGHERENDEGUANXI，YIHOUSHIRENHEWUDEGUANXI。

ZUIHOU，ZAIIOTSHIDAISHEINENGJIEJUEXINGYEDECHANYEXIAOLV，SHEINENGJIEJUEYONGHUZUIDICENGDEXUQIU，SHEIJIUSHIRUKOU，GENSHANGSHIDAIDEWANERFAHENZHONGYAO。